ENG
Restored House and Workshop at Enzo Ferrari Museum. The two-storey house and workshop built by Ferrari’s father in the 1830s has been completely refurbished. The main gallery space is located within what was the double height workshop. Here Shiro Studio has designed a contemporary exhibition display system, which incorporates digital projections, objects owned by Ferrari, information panels and other material. The display system was conceived as a large-scale vertical book that allows the visitor to read the different chapters of Ferrari’s life through various media; a three-dimensional immersive biography. The system takes the form of a sinuous wall separated into pages, so that as visitors progress down the room, they are obliged to gradually discover each page and chapter in sequence. At every point the next chapter is concealed so as to maintain interest and create a sense of excitement. This organic landscape stretches through the entire length of the 40 metre long space and soft, low-level backlighting gently illuminates both it and the room, making the space intimate in spite of its size. Text by Shiro Studio. Photos by @NovozhilovaM
Ferrari Museum in Modena (2012) by Jan Kaplický + Shiro Studio
Restored House and Workshop at Enzo Ferrari Museum. The two-storey house and workshop built by Ferrari’s father in the 1830s has been completely refurbished. The main gallery space is located within what was the double height workshop. Here Shiro Studio has designed a contemporary exhibition display system, which incorporates digital projections, objects owned by Ferrari, information panels and other material. The display system was conceived as a large-scale vertical book that allows the visitor to read the different chapters of Ferrari’s life through various media; a three-dimensional immersive biography. The system takes the form of a sinuous wall separated into pages, so that as visitors progress down the room, they are obliged to gradually discover each page and chapter in sequence. At every point the next chapter is concealed so as to maintain interest and create a sense of excitement. This organic landscape stretches through the entire length of the 40 metre long space and soft, low-level backlighting gently illuminates both it and the room, making the space intimate in spite of its size. Text by Shiro Studio. Photos by @NovozhilovaM
Ferrari Museum in Modena (2012) by Jan Kaplický + Shiro Studio